Destination-led counselling platform
A full overseas-education website that walks a student from destination choice to visa approval, with a callback request at every step.
- Client
- Dhanalaxmi Overseas
- Industry
- Study Abroad
- Category
- Websites
- Scope
- Website design, build and conversion structure
The challenge
Where we started.
Prospective students compare consultancies on trust and clarity. A brochure-style site leaves counsellors answering the same questions by phone, and enquiries arrive with no clue about destination or intake.
The strategy
Our thinking.
Structure the site around the student's decision path — destination first, then service, then proof — and close every section with one action: free counselling, a callback or WhatsApp.
What the site ships
Every section, doing a job.
The published page structure, section by section.
- Career counselling
- Application assistance
- SOP, LOR & documents
- Scholarships & loans
- IELTS / TOEFL / PTE coaching
- Visa & pre-departure
- Education loans
- Accommodation support
- International SIM
- Forex & money transfer
- Airport pickup
- Health insurance
Markets covered
Execution
What we did.
- Destination-led navigation across the USA, UK, Canada, Australia, Germany, Ireland, France, Singapore, Dubai and New Zealand
- Two service tiers: admissions (counselling, applications, SOP and LOR, scholarships, test prep, visa) and post-admission care (loans, housing, SIM, forex, airport pickup, insurance)
- Education-loan partner section with an eligibility call-to-action
- Test-prep score board and recent visa approvals as visible proof
- Scholarship library covering Chevening, Fulbright, DAAD and Australia Awards
- Callback form with branch, preferred country and intake selection, plus an always-on AI counsellor entry point
- Free-counselling FAQ and 24/7 WhatsApp contact repeated through the page
Results
The outcome.
Results placeholder — verified traffic, enquiry and admission figures will be published once reported by the client.
Gallery
Visuals.
Captures taken from the live site.
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