You don't need complex dashboards to understand whether marketing is working. A few well-defined metrics, tracked consistently, tell most of the story.
Cost per lead and cost per customer
Divide spend by enquiries, then by customers won. The second number is the one that matters for profitability.
Lead-to-customer rate
If this is low, the problem may be lead quality or follow-up speed rather than marketing volume.
Customer lifetime value
Knowing how much a customer is worth over time tells you how much you can afford to acquire one.
Eeggaa Editorial Team
Strategy & Content, Eeggaa Marketing