On paid social, creative is the biggest performance lever you control. Testing it systematically beats guessing.
Test concepts before tweaks
Start by testing fundamentally different angles — problem, aspiration, social proof — before testing colours or headlines.
Change one variable at a time
When two things change, you can't know which one made the difference.
Decide in advance what 'winning' means
Pick the metric and minimum sample before launching, so results guide decisions rather than opinions.
Eeggaa Editorial Team
Strategy & Content, Eeggaa Marketing